Welcome to the 6TH Continent
We help brands to master a new territory : The 6th Continent.
The 6th continent is a unique place where all travelers of the world reunite to get the utmost Retail Experience.
It’s the best place for brands to meet and seduce a new world audience through a luxurious shopping experience.
We partner with brands in order to create this outstanding experience. We deploy high-ends skills and share our knowledge & datas to provide a fully personalized experience for your customers, anywhere in the world and at any time.
SPECIALIST
Trained to have a performant and sensible approach, they adapt to cultural and linguistic particularities.
Read moreEXPERT
Fully dedicated to your brand, they brilliantly embody your universe, codes and values. Real brand ambassadors, they bring to perfection the customer retail experience.
Read moreSTUDIO
Make-up wizards, beautician artists, hair style designers, vintage barber or Ayurvedic master... They are all dedicated to beauty & well-travelling.
Read moreTASTE
We enroll individuals with specific skills related to culinary excellence, gastronomy, food & beverages.
Read moreIN FLIGHT
We create unique experiences during flights to allow travelers to get to know your brand in a privileged way.
Read moreON BOARD
We manage your onboard retail store for cruise companies during 3 weeks animations or more.
Read moreOUR HISTORY PIONEER OF THE TRAVEL RETAIL
See our history
Get closer to the 6th Continent
Travel Retail is a continent apart in the world of Retail. LBL Institute helps to get closer to the 6th continent.
This continent has its own rules and constraints that must be mastered perfectly in order to offer a unique experience to world travelers. That’s why the LBL Institute constantly trains teams to the specificities of the Travel Retail sector. We can train your teams to the airport environment, attitude and behavior with global shopper & emerging consumer and reach an High End Customer Service.
Make everyone feel special and unique, knowing how to approach each client in a personalized and premium way.
Understand his or her expectations and needs, give him or her full attention as soon as he arrives… Offer him the right advice, the right product… Make sure he leaves our Continent fully satisfied with his journey, taking with him the memory of an extraordinary experience that he will enjoy reviving…
LBL Institute gets teams closer to Travel Retail Market and manages all its constraints and opportunities.