Leading agency in sales animation: Travel Retail and local market
for luxury brands

  • Perfume & Cosmetics
  • Gastronomy
  • Wine & Spirits
  • Fashion
  • International sporting events

Privileged partener of luxury brands for more than 30 years

Our story

Privileged partner of luxury brands for more than 30 years

The agency is founded by Lucile Boiron. Her first customers are Rothmans Tobacco and L’Oréal.

Our projects

All our projects
  • 1st
    in France & Italy
  • 80
    client brands
  • 30
    years in business
  • 500+
    talent profiles in our promotion staff database
  • 50
    nationalities

For nearly 30 years, our ambition has remained the same: to be the trusted partner of every customer

Lucile BOIRON Founder & CEO Discover our team
#lbltravelretail
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