A leading Travel Retail promotion agency
Travel Retail
for luxury brands

  • Perfume & Cosmetics
  • Gastronomy
  • Wine & Spirits
  • Fashion

A strategic partner of Travel Retail luxury brands for nearly 30 years

Our story

A strategic partner of Travel Retail luxury brands for nearly 30 years

The agency is founded by Lucile Boiron. Her first customers are Rothmans Tobacco and L’Oréal.

Our projects

All our projects
  • 1st
    in France & Italy
  • 80
    client brands
  • 30
    years in business
  • 500+
    talent profiles in our promotion staff database
  • 50
    nationalities

For nearly 30 years, our ambition has remained the same: to be the trusted partner of every Travel Retail brand.

Lucile BOIRON Founder & CEO Discover our team
#lbltravelretail