About us

A strategic partner of Travel Retail luxury brands for nearly 30 years

LBL Travel Retail is a French agency that has specialized in point-of-sale promotions for the Travel Retail industry since 1991. A long-standing recognized player in the market, LBL Travel Retail is growing rapidly and innovating constantly!

SalesConsultingEvent creation

We help luxury brands implement successful Travel Retail promotions by relying on our long-standing expertise and by using our database of talent profiles recruited according to the most demanding criteria.

LBL Groupe
  • LBL France (HQ)

  • LBL Italia

  • LBL España

Department stores
Airports
In Flight
Train Stations
Cruise ships

Where we operate

Our agency helps luxury brands implement sales promotions for all types of Travel Retail sites. By creating unique experiences in a shop or during a flight, LBL Travel Retail helps brands create strong connections with travelers.

Our areas of business

Historically specialized in Perfume & Cosmetics, LBL Travel Retail has diversified its business over the years and now assists luxury brands from various industries with all of their Travel Retail sales promotions.

Perfume & Cosmetics
Wine & Spirits
Fashion
Gastronomy

LBL Travel Retail at a glance

  • 1st
    in France & Italy
  • 80
    client brands
  • 30
    years in business
  • 500+
    talent profiles in our promotion staff database
  • 50
    nationalities

Where we operate

LBL Travel Retail is headquartered in Paris (5th arrondissement). We also have two subsidiaries in Italy and Spain. Our staff are assigned to airports all over France, as well as to several Italian and Spanish travel retail outlets.

Our team

LBL Travel Retail is a close-knit family company that consists of passionate people from the luxury goods industry. The majority of our team members come directly from the field. Some have had careers in cosmetics, and many have worked for a particular brand or as sales promoters in airports. Our multicultural team consists of nine different nationalities!

Lucile BOIRON Founder & CEO
Romain BOIRON General Manager
Frédéric BOIRON Chief Happiness Officer
Ewa COMBES Responsible for orders and customer satisfaction
Jelena MIHAJLOVIC Orders and planning manager
Carmina ROKHI Orders and planning manager
Linda AMIRAT Strategy and business development (freelance)
Assma CHBIKI Manager Animations Orly & province
Iryna FOULON Administrative manager
Christyn TRIDIEL Training Manager

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