Our Expertises

Talent & skills agency

LBL Travel Retail has built up a database of nearly 500 talent profiles recruited according to the highest skills and expertise requirements. The recruitment and assignment of our staff represent some of the agency’s core competencies. We are able to satisfy any type of request and can adapt to a brand’s needs and the type of promotion to be implemented.
Recruitment - Assignment - Follow-up

• Options
  500+ profiles
• Variety
  • Sales promoters
  • Experts (BC’s)
  • Team leaders & coaches
  • Field supervisors
  • Visual Merchandisers
  • Commando (special task force)
  • Pharmacists
  • Make-up artists
  • Spray girls
  • Host / Hostess
  • Special talent profiles: beauticians, barbers, engravers, chefs, hairdressers, bartenders, actors, models, shoe-shiners, dancers, florists, magicians, etc.
• Diversity
  50+ languages ​​spoken: English, Chinese, Vietnamese, Russian, Arabic, Swahili, Spanish…
• Expertise
  Multi-brand knowledge or specialization

Consulting & support in Travel Retail strategy

LBL Travel Retail strives to be a trusted partner for its clients. Thirty years in this line of work have given us a thorough understanding of the world of Travel Retail and the luxury goods industry. Furthermore, an extensive internal structure allows us to dedicate special representatives to every brand during each step of its support: sales, scheduling, training, field management, etc. Professionalism, precision & expertise are the defining characteristics of our agency.

• Consulting & Support
  • Assessment & understanding of needs
  • Sharing of exclusive knowledge: key periods of the year, key promotional days, type of promotion, staff appearance, schemes, coverage
  • Upstream proposals & support during the entire operation
• Scheduling & Resources
  • Talent profiles selected for your specific needs
  • Creation of schedules based on multiple criteria: flight times, customer targeting, spoken language, shop hours, key promotional days, profiles, etc.
  • Continuous & detailed optimization of assignments
• Follow-up & Support
  • Day-to-day management of teams and schemes
  • Permanent presence of our managers in the field
  • Regular reporting on ongoing actions (qualitative & quantitative)

Retailtainment
& Events

Retailtainment represents a new communication method for luxury brands. It allows them to enter into another dimension of Travel Retail. It revitalizes the shopping experience in transport sites by introducing the concept of entertainment. LBL Travel Retail helps brands create unique, original and exceptional experiences in retail locations that put the spotlight on their brand image. We have an entire department devoted to Retailtainment: we create turnkey concepts, assist brands with implementation, and source special talent & skill profiles.

“With conventional sales promotions, there is a consultant-to-customer relationship. In Retailtainment, the goal is to spark wonder, delight and originality. The evidence is clear: nearly all passengers will stop to see this kind of service. ‘Event-focused’ promotions in airports have very strong appeal.”

Lucile BOIRON, - Founder & CEO