Welcome to the 6TH Continent



Beginning of the conquest

Creation of LBL Communication by Lucile Boiron. Her first customer was Rothmans Tobacco shortly followed by L’Oréal Group. At the time, we are talking about Duty Free.


Birth of the 6th continent

1 billion people travelled over the world, spending more than $60 billion, prompting luxury brand executives to name the Travel Retail market as a ‘Sixth Continent’.


A new era is coming

The Future of Travel Retail is happening now! LBL Communication now becomes LBL Travel Retail. We help brands to master this new territory and open up new horizons.

See our history

References Flair Barmen – 2018

We invite you to meet our barmen and all our high skilled artists (engravers, makeup artists, dancers etc.) on the different platforms.

References “Comptoir Des Hommes” – SDA – September 2017

LBL Travel Retail LBL Travel Retail took part to the "Comptoir des Hommes" set up by SDA at the Terminal 2E Gate M of the Charles de Gaulle Airport (Paris), from September 5th to October 5th of 2017. We mobilized a dedicated team of 3 barbers and 4 specialists to animate this space on a daily basis. This specially designed men's lounge offered sharp services such as beard care, traditional shoe polish and spirits tasting, with a range of care, perfumes and fashion products selected for the occasion. What to put the man under the spotlights !

References Mon Guerlain – Guerlain – March 2017

The Maison Guerlain renewed its historical trust by partnering with us on the Travel Retail launch of their latest fragrance called Mon Guerlain. The operation took place during 2 weeks in the main French airports such as Roissy Charles de Gaulle, Orly, Nice, Lyon et Marseille. More than 30 specialists and 10 beauty experts were deployed to promote the fragrance and the Maison to an international audience successfully seduced.

References Gabrielle – Chanel – October 2017

The LBL teams were able to tell the story of Coco Chanel through this new fragrance called "Gabrielle", a true ode to the founder of the eponymous House. From October 5th to October 18th, our experts and specialists could successfully stir up the winds of freedom and passion that emanates from this fragrance. A very impactful operation that let all the passengers enter the Chanel World through a unique and unbelievable experience.

Get closer to the 6th Continent

Travel Retail is a continent apart in the world of Retail. LBL Institute helps to get closer to the 6th continent.
This continent has its own rules and constraints that must be mastered perfectly in order to offer a unique experience to world travelers. That’s why the LBL Institute constantly trains teams to the specificities of the Travel Retail sector. We can train your teams to the airport environment, attitude and behavior with global shopper & emerging consumer and reach an High End Customer Service.

Make everyone feel special and unique, knowing how to approach each client in a personalized and premium way.
Understand his or her expectations and needs, give him or her full attention as soon as he arrives… Offer him the right advice, the right product… Make sure he leaves our Continent fully satisfied with his journey, taking with him the memory of an extraordinary experience that he will enjoy reviving…
LBL Institute gets teams closer to Travel Retail Market and manages all its constraints and opportunities.

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