2011
The Experts Division is launched. In addition to its sales promoters, LBL Travel Retail begins to recruit and train brand ambassadors (Beauty Consultants, or BCs) for its clients.
2013
Creation of LBL Italia, the agency's Italian subsidiary in Rome, Milan and Venice. The agency's business in Italy spreads to Palermo, Naples and Bergamo.
2015
Launch of the LBL Institute, the agency's in-house training center. It ensures excellency for all sales staff by providing various continuous training sessions on topics like sales, Travel Retail, skincare, makeup and luxury goods.
2015
Retailtainment / Events Division is launched. The agency expands its horizons and begins supporting its clients in implementing new and innovative promotions with very specific talent profiles such as barbers, bartenders, chefs, etc.
2021
LBL enters the Local Market
2022
LBL automates its schedules and the monitoring of its teams via the implementation of a web portal and a mobile application. In order to allow its customers to instantly access the monitoring and reporting of their actions.
1991
The agency is founded by Lucile Boiron. Her first customers are Rothmans Tobacco and L’Oréal. The Travel Retail industry was just starting to take shape at this time. It was still known as Duty Free.
1994
LBL services are rolled out in the Lyon, Nice and Marseille airports.
2000
With the “Chanel en bateau” (Chanel at sea) operation, LBL implements a sales promotion on a Brittany ferry for Chanel for the first time.
2005
Opening of Spirits Promotions Departments
2008
LBL is a family venture : Romain Boiron, Lucile Boiron's son, joins the company as Managing Director.
2011
The agency sets up its new head office in the heart of Paris, in the 5th arrondissement.
2011
The Experts Division is launched. In addition to its sales promoters, LBL Travel Retail begins to recruit and train brand ambassadors (Beauty Consultants, or BCs) for its clients.
2013
Creation of LBL Italia, the agency's Italian subsidiary in Rome, Milan and Venice. The agency's business in Italy spreads to Palermo, Naples and Bergamo.
2015
Launch of the LBL Institute, the agency's in-house training center. It ensures excellency for all sales staff by providing various continuous training sessions on topics like sales, Travel Retail, skincare, makeup and luxury goods.
2015
Retailtainment / Events Division is launched. The agency expands its horizons and begins supporting its clients in implementing new and innovative promotions with very specific talent profiles such as barbers, bartenders, chefs, etc.
2021
LBL enters the Local Market
2022
LBL automates its schedules and the monitoring of its teams via the implementation of a web portal and a mobile application. In order to allow its customers to instantly access the monitoring and reporting of their actions.
1991
The agency is founded by Lucile Boiron. Her first customers are Rothmans Tobacco and L’Oréal. The Travel Retail industry was just starting to take shape at this time. It was still known as Duty Free.
1994
LBL services are rolled out in the Lyon, Nice and Marseille airports.
2000
With the “Chanel en bateau” (Chanel at sea) operation, LBL implements a sales promotion on a Brittany ferry for Chanel for the first time.
2005
Opening of Spirits Promotions Departments
2008
LBL is a family venture : Romain Boiron, Lucile Boiron's son, joins the company as Managing Director.
2011
The agency sets up its new head office in the heart of Paris, in the 5th arrondissement.
2011
The Experts Division is launched. In addition to its sales promoters, LBL Travel Retail begins to recruit and train brand ambassadors (Beauty Consultants, or BCs) for its clients.
2013
Creation of LBL Italia, the agency's Italian subsidiary in Rome, Milan and Venice. The agency's business in Italy spreads to Palermo, Naples and Bergamo.
2015
Launch of the LBL Institute, the agency's in-house training center. It ensures excellency for all sales staff by providing various continuous training sessions on topics like sales, Travel Retail, skincare, makeup and luxury goods.
2015
Retailtainment / Events Division is launched. The agency expands its horizons and begins supporting its clients in implementing new and innovative promotions with very specific talent profiles such as barbers, bartenders, chefs, etc.
2021
LBL enters the Local Market
2022
LBL automates its schedules and the monitoring of its teams via the implementation of a web portal and a mobile application. In order to allow its customers to instantly access the monitoring and reporting of their actions.
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