About Us VISION OF TRAVEL RETAIL
Travel Retail is not about buying products cheaper than anywhere else. Travel Retail is about living an inspiring and unusual buying experience in a very special market called the 6th Continent.
In this place, you can meet travelers from all around the world, in a captive environnement, in a very special state of mind that makes them ready to discover exclusive products and services promoted by sales advisors with high-end skills.
We are Travel Retail Experts, we help brands transforming travelers into satisfied customers. We do that with excellence, kindness and boldness. We believe in human + Technology. We mix data efficiency and human qualities to create great retail experience for our prestigious clients.
‘We travel to change, not place, but ideas’
They are your privileged customers. Whether they are frequent flyers or a casual travelers, hurried professionals or a wealthy tourists, men or women, they love to have fun by doing shopping when they travel or bring back some gifts from all around the world to their loved ones. Nomadic consumers, their cultures, their expectations, their tastes and needs can be very different and they like to be understood. But they have one thing in common : the desire for luxury and beauty.
These new consumers come from many different countries such as Vietnam, Lebanon, Mexico, Nigeria, Indonesia, China, Russia, Brazil, Korea or Saudi Arabia. They like to shop wherever they go and are willing to spend large amount of money to get exceptional products.
96% of Global Shoppers like shopping when they visit a foreign city.
83% consider shopping to be an important part of their journey.
68% choose their destination according to the shopping they can do there.
OUR HISTORY 26 YEARS IN TRAVEL RETAIL
Beginning of the conquest
Creation of LBL Communication by Lucile Boiron. His first customer Rothmans Tobacco followed shortly afterwards by L’Oréal Group, the first group of perfumes and cosmetics to embark on animations at airports. At the time, we are not talking about Travel Retail but Duty Free. The 6th continent has not yet emerged…
Hermès at the Airport
Hermès embarks on airport adventure
First retail animations for Pernod Ricard Group
Chanel on ferries
First service on Transmanche ferries for the Chanel house
Onboarding Romain Boiron
Romain Boiron joins the LBL team
The LBL Workshop
Installation of the agency in the workshop of Square Adanson
LBL launch of the Italian subsidiary in Rome, Milan and Venice
A new era is coming
LBL Communication becomes LBL TRAVEL RETAIL and opens up new horizons
Our team MEET THE TEAM
The quality of our services is based on the expertise of our team which puts all its savoir-faire at the service of our customers, so that each operation is a success we are proud of. Because the trust our customers gives us is a great responsibility.