About Us VISION OF TRAVEL RETAIL

Travel Retail is not about buying products cheaper than anywhere else. Travel Retail is about living an inspiring and unusual buying experience in a very special market called the 6th Continent.
In this place, you can meet travelers from all around the world, in a captive environnement, in a very special state of mind that makes them ready to discover exclusive products and services promoted by sales advisors with high-end skills.
We are Travel Retail Experts, we help brands transforming travelers into satisfied customers. We do that with excellence, kindness and boldness. We believe in human + Technology. We mix data efficiency and human qualities to create great retail experience for our prestigious clients.

‘We travel to change, not place, but ideas’
Lucile BOIRON

Founder & CEO

Global Shopper
They are your privileged customers. Whether they are frequent flyers or a casual travelers, hurried professionals or a wealthy tourists, men or women, they love to have fun by doing shopping when they travel or bring back some gifts from all around the world to their loved ones. Nomadic consumers, their cultures, their expectations, their tastes and needs can be very different and they like to be understood. But they have one thing in common : the desire for luxury and beauty.

Emerging Consumer
These new consumers come from many different countries such as Vietnam, Lebanon, Mexico, Nigeria, Indonesia, China, Russia, Brazil, Korea or Saudi Arabia. They like to shop wherever they go and are willing to spend large amount of money to get exceptional products.

96% of Global Shoppers like shopping when they visit a foreign city.
83% consider shopping to be an important part of their journey.
68% choose their destination according to the shopping they can do there.

OUR HISTORY 26 YEARS IN TRAVEL RETAIL

1991
1995
1998
2000
2008
2011
2013
Now
1991

Beginning of the conquest

Creation of LBL Communication by Lucile Boiron. His first customer Rothmans Tobacco followed shortly afterwards by L’Oréal Group, the first group of perfumes and cosmetics to embark on animations at airports. At the time, we are not talking about Travel Retail but Duty Free. The 6th continent has not yet emerged…

1995

Hermès at the Airport

Hermès embarks on airport adventure

1998

First diversification

First retail animations for Pernod Ricard Group

2000

Chanel on ferries

First service on Transmanche ferries for the Chanel house

2008

Onboarding Romain Boiron

Romain Boiron joins the LBL team

2011

The LBL Workshop

Installation of the agency in the workshop of Square Adanson

2013

LBL Italia

LBL launch of the Italian subsidiary in Rome, Milan and Venice

Now

A new era is coming

LBL Communication becomes LBL TRAVEL RETAIL and opens up new horizons

Our team MEET THE TEAM

The quality of our services is based on the expertise of our team which puts all its savoir-faire at the service of our customers, so that each operation is a success we are proud of. Because the trust our customers gives us is a great responsibility.

Lucile BOIRON
Founder & CEO
Romain BOIRON
Chief Operating Officer
Frédéric BOIRON
Chief Happiness Officer
Ewa COMBES
Head of Production
Linda AMIRAT
Head of Sales & Development
Cédric N’SAKOU
Head of Digital & Communication
Elise VAN EFFENTERRE
Aera Manager Orly & Province
Christyn TRIDIEL
Managing Director LBL Institute
Iryna FOULON
Office Manager
Carmina ROKHI
Expert Producer
Jelena MIHAJLOVIC
Specialist Producer
Hélène MASSELIER
Special Operations & Experts France Manager
Laïcka Hectus
Recruitment Assistant